We have all been rocked by the last year. With 56% of eligible jobs in the hospitality sector furloughed under the CJRS and output down by an average of 67%, the figures speak for themselves.
It is amazing to see the industry starting to reopen and we can’t wait to see the hotels and restaurants be fully up and running in May.
Forecasting will remain impossible for now with many uncertainties remaining for a long time to come.
We do know, however, that business will look very different and that we have to plan resources with this in mind in a very uncertain world.
The mainstay in hospitality will be, as it always has been, the wonderful staff who make the industry what it is. Companies will have to radically change how they structure their teams and adapt to the skillsets that are currently needed to thrive (especially in commercial positions.)
The impact of this is already being felt in two key ways:
- The new way forward will be much more reliant on experts coming in to push your business forward. Freelance work will increase to over 50% of the European workforce over the next 5/10 years, according to a recent report* (*Upwork 2020.) Contractors have been the backbone of several sectors for years but not so in hospitality. This is changing. No longer will it be possible to keep all commercial bases covered on a permanent basis. Utilising contractors is an ideal solution for short term needs and reduces risk. Freelancing is complicated and standards of work can be very variable. It takes time, effort and application to succeed working in sales on your own or to make a big impact quickly. It can be very difficult to find a good freelancer and to ensure they are performing for you.
- The way of doing business has changed and from a commercial and operational point of view this requires different skills and aptitudes. This will be most keenly felt in sales and marketing. Your business will require a fresh approach to ensure that you become busy again. There will be opportunities but only the most apt will be able to grasp these. You must ensure you have the right people in place to be able to do this.
The upshot of this is that it will be about creating new revenues built on current 2021 foundations rather than trying to replicate the past.
You want your people to find this exciting not scary.
This may sound plausible but won’t be easy due to very tight budgets and a real lack of confidence and uncertainty. Even more of a reason therefore to ensure you get this right.
Worldy People are experts in recruitment, sales consultancy and freelancing. Our solutions are cost effective and can make a big impact on your business.
We have been working hard in the last year to ensure we are fit for the new purpose and we can now help you become so too.
Please do advise your thoughts.